Electronic signatures as a customer loyalty tool

Escrito por: Natalia Herrero Fecha Tuesday 15, June 2021 Categoría: General

Nowadays, with the consolidation of digitalisation, companies have a great ally to improve the customer experience and achieve customer loyalty: the use of electronic signature. Customers have now changed their purchasing habits and preferences, becoming more sophisticated in their demands. We are currently targeting a digital customer who rewards speed, agility and security in their purchasing processes.

It doesn’t matter whether it is a B2C or B2B business, the sector or size of the company. Today, all companies are competing in the same race to offer a unique digital experience to their customers as a point of differentiation.

The digital customer experience: what is it and how to improve it

When we refer to a user’s digital experience, we are referring to the sensations and emotions that the customer has when interacting with a company. If we add the digital component, we are faced with a factor that is now beyond our control, since the purchase is made without physical presence, without a direct face-to-face contact that previously allowed us to improve the sensation, impression and experience with the company.

For this reason, companies must now devote more effort to strengthen the consumer’s digital experience. To do this, it is important to pay attention to the different stages of the interaction process and to see the value we can bring to each of them, taking into account that the contact is online.

Puntos de contacto digital

There are numerous possibilities for improving the purchasing phase, such as the method of payment. This is where the electronic signature plays a fundamental role, as it allows us to eliminate bureaucratic procedures, shorten the purchasing process and offer our customers maximum simplicity and convenience in the contracting process.

A very important aspect is the post-sales moment. Many companies consider that the experience ends with the purchase of the product or service, but be careful… Let’s not forget that building customer loyalty is much more profitable compared to the investment we have to make to attract new customers.

Why is it important to focus on customer experience?

¿Por qué es importante poner foco en la experiencia del cliente?
Let’s be aware that the customer does not want to talk about printers, postal deliveries, moving to offices… They are increasingly used to having everything where, how and when they want it, and that is what they demand when they consume products and/or services.

Como hemos comentado, el cliente realiza sus compras online para agilizar el proceso de compra, esperando una rápida respuesta por parte de las empresas. Así pues, no importa la hora, no importa el lugar o el dispositivo móvil. Estar preparados para ofrecerle la multicanalidad que demanda nuestro cliente será clave para conseguir un cliente satisfecho y, probablemente, un cliente fiel que nos recomiende a terceros.

Además, mejorar los puntos de contacto con nuestros clientes nos permitirá mejorar las tasas de conversión, incrementar las ventas, optimizar los procesos de compra y una mayor satisfacción de que derive en la recomendación y fidelización.

Pero que no cunda el pánico, para ello tenemos la firma electrónica

Pese al avance de la tecnología estábamos acostumbrados hasta hace nada a realizar los procesos comerciales teniendo al cliente sentado enfrente nuestro, donde le sacábamos unos papeles para que los firmase en el momento.

firma electrónicaEstábamos habituados a ello y parecía ser lo más cómodo y seguro, pero… Si te paras a pensar, dedicábamos horas, días e incluso semanas en el cierre de contratos, pues podían surgir imprevistos que retrasaban la cita con clientes. Sin embargo, ¿qué ocurre al digitalizar estas gestiones?

La firma electrónica permite enviar documentos a nuestros clientes para que los firmen con mayor brevedad, da igual si es desde el móvil, la Tablet o el ordenador. Y lo más importante, recogiendo plena validez legal de las firmas como si fuera la firma manuscrita. Además, existen distintos tipos de firma que en definitiva te permiten decirle a tu cliente “Firma cuando quieras, donde quieras y como quieras. Te doy toda la flexibilidad y comodidad que necesites”.

Apóyate en la tecnología y mejora tus resultados

Parece que la actual situación sanitaria nos ha obligado a buscar nuevas soluciones digitales que permitan sacar adelante nuestros negocios. Pero quizás, sin darnos cuenta, haya servido para darnos cuenta de cómo la tecnología, y en especial la firma electrónica, nos ayuda a tener clientes satisfechos y fidelizarlos,  ayudando a mejorar los resultados del negocio.

¿Te gustaría ofrecer a tus clientes la firma electrónica? Descubre la plataforma IvCert y solicita tu demo gratuita. Cuenta con todos los tipos de firma reconocidos por eIDAS y empieza a agilizar las contrataciones.

Te puede interesar:

12 ventajas de la firma digital para el equipo comercial

Los 5 motivos por los que RRHH necesita usar la firma digital

Comments are closed.

This website uses own and third party cookies for the correct functioning and display of the website by the user, as well as the collection of statistics and analysis of their browsing habits, as it is manifested in the cookie policy in the “purpose” column. The treatment’s base is the consent, except in the case of technical cookies, required to be able to navigate. Click on Accept all cookies if you wish to accept them all. To change your cookie settings, click on Cookie settings. For more information about cookies you can access our Cookies Policy. You can consult the contact details of the website owner and data controller in the Legal Notice.
Política de cookies
Cookie settings
Accept all cookies
This website uses own and third party cookies for the proper functioning and display of the website by the user, as well as the collection of statistics and análisis of their browsing habits, as it is manifested in the cookie policy in the columna “purpose”. The treatment’s base is the consent, except in the case of technical cookies, required to be able to navigate.
Política de cookies
Cookie settings
Accept all cookies
Cookies
Configuración de cookies